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EBSCO LearningExpress Marketing Best Practices Guide

White paper | 4 March 2022

Marketing plays a vital role in building community awareness of the information resources and services your library provides. This marketing best practices guide offers tips and strategies for promoting LearningExpress products to end users.

Seven Strategies for Success

The marketing strategies described in this guide, along with links to helpful articles and promotional resources, can help you spread the word about your library’s valuable LearningExpress content. Learn more about these strategies: 

  • Website promotion and direct links
  • Signage
  • Printed materials
  • Social media
  • E-newsletters
  • Outreach and partnerships
  • Live events

By building awareness among your library users, you can expect to see increased usage and a greater return on your investment.

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